How to start doing SEO?

SEO (search engine optimization)

Search engine optimization is the process of optimizing web pages in order to improve the quality and quantity of website traffic to a web page from a search engine. It includes webpage technical configuration, content relevance, and link popularity so that the page becomes more visible and more approved by the user. As a result, search engine rankings will be better.

In other words, SEO is the process of optimizing a website such that search engine traffic, both in terms of quality and quantity, is consistently maintained.

In this golden era of marketing, its value has increased. This is because of the increase in demand, which results in an increase in products and services. To help with this matter, SEO is one of the cheapest and longest-lasting forms of digital marketing.

SEO for career growth

SEO is regarded as one of the best career paths in the field of digital marketing, as it has many career benefits. IT Its various paths At first, we generally start in a junior role on an internship, and later on, we move on to an SEO executive. At last, we became the heads of the digital marketing team.

Besides, SEO has many designations. They are:

•      SEO Trainee
•      SEO Executive
•      SEO Analyst
•      SEO Strategist
•      SEO Specialist
•      SEO Technician
•      SEO Manager
•      SEO Director
•      SEO Consultant

Starting SEO

Starting SEO is not as easy as we think, and it is very difficult. If given proper attention and hard work, we can do our best to start SEO as a career. Once we become familiar with SEO tools, we will realize the importance of implementing their best tools.

Skills required to start SEO:

• Technical Skills:

• Dynamic Leading Ability 
• Knowledge of Digital Marketing
• Problem-solving     
• Non-technical skills:

•  Hardworking
• TIme management
• Team Work
• Research Skills
• Communication Skills

The Best Advanced SEO Techniques for a Website:

• SEO audit for the website

Conducting an SEO audit is one of the most powerful tech techniques for a website. Doing this will improve the performance of the site. One of the most popular auditing tools is Semrush. This tool provides a handy SEO checklist. Third-party apps should not be neglected.

• Observation of internal links, backlinks, permalinks, and broken links

With an understanding of SEO with keywords, SEO links can affect rankings in the SERPs too. It is very important to ensure the links on the website are working well and the backlinks are of high quality. Apart from this, we should work on getting better backlinks, adding more internal linking strategies, fixing links, and using a link-building service.

• Focusing on Image Alt Text

Image alt text is another important part of improving SEO. There are many plugins for image alt text. One of the most popular plugins is Yoast SEO. This plugin prompts users to add alt text to improve the overall SEO score.

• Process of adding alt text to an image in WordPress

* Upload the image to the media library.

* Click on the image

* A menu will appear on the right-hand side of the screen. There will be a box labeled alt text.

* Add an image description that explains the image and adds SEO key phrases.

• Adding schema markup to the website

Including schema markup on a webpage helps boost SERP rankings. This data will make Google’s job of finding the desired search easier.

• Optimizing for page speed

Optimizing for page speed is another SEO technique used to improve the ranking of sites. Improving page speed will boost SEO. WordPress themes and plugins are the only methods for increasing the speed of the page. Similarly, finding the right host provider can also be the easiest way to optimize page speed.

• Making the site mobile-responsive

Nowadays, mobile sites are regarded as advanced SEO techniques because everyone has access to mobile devices and the internet. So the site must be mobile-responsive. According to research, 63% of all online searches in 2021 will be done through mobile phones. Therefore, mobile sites must be given top priority.

• Updation of relevant information

Nowadays, due to the increase in the digital world, many people are searching for their information online. So the content provider must be reliable by providing relevant blog posts. Doing this helps to remove or add outdated content and keywords, as well as refresh images.

On the other hand, the secondary methods include making a list of content, building pages for each content, setting up a blog, creating a link-building strategy, staying up-to-date with the best SEO practices, measuring and tracking SEO content, and creating a proper blogging schedule.

Finally, SEO has a great impact on web pages. So it must be properly utilized and well managed in order to increase the webpage’s ranking. SEO can also be regarded as the backbone of a website.